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The ASG Parent and Child Show attracts a highly motivated audience who want to prepare for pregnancy and early childhood. Their thirst for information and desire to be the best parents they can make them a very receptive show audience. While a niche audience, New Zealand’s recent baby boom means this is a growing market that North Port Events can deliver to your doorstep.
Wellington 2010 total adult visitor numbers: 4,213
- 85% were aged between 21–40 years
- 51% had household incomes over $60,000
- 82% purchased products at the show
- 41% spent over $50
- 19% spent over $100
- 89% said their purchasing / awareness was affected by the show
- 89% said they would be back next year
- Visitors spent an estimated $302,508 at the show
More about our Wellington visitors. Who were they (note some visitors fall into more than one category).
- 36% Expectant parents (24% first time)
- 35% Parents of babies aged 0–12 mnths (20% first time)
- 33% Parents of children aged 1–3 years
- 6% Parents of children aged 4–5 years
- 9% Parents of Children aged 6–12 years
- 5% Grandparents
- 3% Childcare worker
Auckland 2009 total adult visitor numbers: 12,996
- 32% were parents of a child/children aged 1–3 years
- 45% had household incomes over $60,000
- 90% purchased products at the show
- 39% spent over $100
- 91% said their purchasing / awareness was affected by the show
- 94% said they would be back next year
- Visitors spent and estimated $1.9 million at the show
Christchurch 2009 total adult visitor numbers: 4,233
- 86% were aged between 21–40 years
- 41% had household incomes over $60,000
- 72% purchased products at the show
- 23% spent over $100
- 92% said their purchasing/awareness was affected by the show
- 90% said they would be back next year
- Visitors spent an estimated $399,184 at the show
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